5 Tips for Newsletter Success in Your Weight Loss Practice

And…you don’t need to reinvent the wheel every week. 

If you're thinking e-newsletters might be kind of old-school, think again. In fact, 59% of consumers say that marketing emails influence their purchase decisions. That means your emails are more than just a monthly check-in — they’re a gateway to patient education, practice growth, and increased revenue. 

Whether you’re running a brick-and-mortar practice, offering virtual consults, or both, these tips will help you create newsletters that inform, connect, and convert. 

Why E-Newsletters Still Matter (More Than Ever) 

Let’s start with a little myth-busting: newsletters are not just a “nice to have.” When done right, they:

• Keep your practice top-of-mind
• Educate current and potential patients
• Reinforce your authority in a noisy weight loss industry
• Differentiate you from competitors
• Drive traffic to your website and online store
• Generate appointments and on-demand sales 

And the best part? They’re an ideal way to build long-term relationships — especially important in a specialty like weight loss, where ongoing support is everything and competition is steep. 

Below are 5 tips that will help you send emails your patients actually want to open, read, and act on. 

Tip #1: Know Your Audience (and Deliver What They Need) 

Every day, you hear your patients’ frustrations, questions, and roadblocks — from navigating dining out to dealing with menopause-related weight gain. Use this goldmine of insight to create content that hits home. 

Your newsletter should offer:

• Practical tips (e.g., meal planning, hydration, navigating social events)
• Mini-lessons or myth-busting advice
• Simple recipes or lifestyle hacks
• Resources they can trust 

Stick to a healthy mix: 80–90% value-driven education, 10–20% promotional content. If you’re serving both surgical and medical weight loss patients, segment your list so you can tailor content for each group. The more relevant your content, the higher your open and click-through rates will be. 

Tip #2: Keep It Simple & Consistent 

It is true that consistency builds trust.  So, pick a frequency you can stick to — weekly, bi-weekly, or at the very least, monthly. Then, create a simple, repeatable format that your readers will come to expect and enjoy. 

Here’s an easy structure to follow:

• Header with your logo
• Quick tip or article (aim for under 500 words)
• Recipe or success story
• Featured product or service
• Call to action (schedule a consult, download a guide, visit your store) 

Use engaging subject lines that spark curiosity or solve a problem.  For example:

• “3 Surprising Reasons You’re Not Losing Weight (and What to Do About It)”
• “Summer Hydration Tips for Weight Loss Surgery Patients” 

Simple also helps with deliverability. Contrary to past trends, the less graphics, links, and fancy emoji’s you have, the more likely you will end up in your patient’s inbox. 

Tip #3: Leverage (and Repurpose) Your Existing Content 

You don’t need to reinvent the wheel every week. 

Got a blog post from last year that’s still relevant? Freshen it up and link to it. Created a YouTube video about post-op nutrition? Embed it. Patient testimonial on Instagram? Highlight it. 

You’ve already created valuable content — now it’s time to get more mileage out of it.

Not only does this save you time, but it also helps with SEO by driving traffic back to your website and social media. 

Pro tip: If you're a Bariatric Business Accelerator member, your done-for-you weekly newsletters are ready to personalize and send. Just plug in your specials and updates and go. 

Tip #4: Always Include a Call to Action (CTA) 

This one’s big. Even the best newsletter is a missed opportunity if it doesn’t include a clear next step. 

Whether you're:

• Launching a new program
• Highlighting an upcoming webinar
• Offering a seasonal promotion
• Encouraging patients to book a check-in

...make sure there’s a clickable button or link that invites them to take action. 

Some CTAs to try:

• “Book Your Summer Slim-Down Consult”
• “Shop Our Favorite Bariatric-Friendly Snacks”
• “Download Our Free Hydration Tracker” 

Every email should include a CTA — and make it easy to follow through. 

Tip #5: Measure What Matters 

If you're not tracking your results, you’re flying blind. 

Most email platforms (like Mailchimp, Constant Contact, or your EMR’s built-in email tool) will give you access to these essential metrics:

• Deliverability: Did your email make it to inboxes?
• Open Rate: How many recipients opened it? (Healthcare avg = 23.4%)
• Click-Through Rate (CTR): Who clicked on your links? (Healthcare avg = 3.4%)
• Click-to-Open Rate: Of those who opened, how many clicked? (Healthcare avg = 15.6%)
• Unsubscribe Rate: How many opted out? (Keep it below 0.3%) 

Reviewing these numbers helps you refine your subject lines, improve your content, and better understand what your audience wants more of. 

Bonus Tip: Grow Your List Like It’s Your Business (Because It Is)

Your email list is one of your most valuable practice assets — especially with unpredictable social media algorithms. 

Make it a priority to grow your list through:

• Website pop-ups or banners
• Freebies (PDFs, checklists, guides)
• Lead magnets promoted on social
• Patient opt-ins at your front desk or intake forms
• Webinar registrations 

The more qualified people on your list, the more patients you can help — and the more revenue you’ll generate. 

Ready to Build Your Dream Practice? 

If you’re not already sending newsletters — or if yours could use a little polish — now’s the time to get started. And if you want support, Bariatric Business Accelerator members get instant access to 52 weeks of pre-written newsletters you can customize and send. 

Want a quick audit of your current email marketing strategy? Reach out to me at [email protected] or schedule a call at www.weightlosspracticebuilder.com. 

You’ve got the passion. Let’s build the systems that support it — and help more patients along the way.