Today I want to talk to you about how physicians can utilize Facebook very effectively to attract the patients they want to work with the most. I know many physicians out there are shying away from the camera and feeling as if it’s too overwhelming, too technical, and not enough time to go out there and post anything. But the reality is, you can actually build a relationship with patients who are searching for your services before they ever even come to your office. It’s a great way to attract patients, educate patients, and a great way to prepare them for when they come in to see you. They’ll already know a little bit about you. It’s amazing. When they come in they can say they saw you on Facebook in a video. They might have seen your video on yo-yo dieting and really connected with it because of their frustrations. So, you can build that relationship ahead of time.
I want to share a couple tips for you. I know it may be something you’re shying away from but it’s easier than you think. In fact, my husband, Dr. Thomas Clark, used to hate being in front of the camera. But now, he has over 300 videos on YouTube. He posts all the time in the Facebook group for our patients. And by the time patients come in, they are just ecstatic because they feel like they know him already. It’s really been helpful in terms of building that clientele. It also keeps people motivated and engaged with your practice so they keep coming back referring their friends and family.
One of the most important things to remember is done is better than perfect. What I mean is that you don’t have to have some huge crew in your office doing a bunch of videotaping. You can do it very simply with your I-phone or with an IPad mini. The important thing is to have good audio so they can hear what you’re saying, and also to have decent video. Try not to use a lot of the ‘ums’ and that sort of thing. The reality is, they like to see that you’re human and that you’re just like them. You want to be that expert, but you also want to have that human element that people can relate to easily. That’s my first tip.
My second tip is to be yourself and highlight what it is in your personality and practice that makes you different from everyone else. Is it an outstanding staff/patient experience? Is it some new technology that you offer? What is it about you that makes you uniquely different to provide a service that people are looking for? You want to show your unique personality. You can even incorporate things about your personal life to a certain degree without having to get too personal. Share something about one of your pets or stories from your life about your kids. That helps people get to know you better too.
You do want to have great audio. You can have just a rogue microphone that you use. If I’m out and about I actually have a full microphone that I can use for interviews. They want to be able to hear you.
The next thing is to be consistent. It doesn’t help to put a video out one month and then to wait four months to put your next video out there. You’ve got to have some consistency.
Work with your staff. A lot of times they talk to the patients just like you do. You can come up with the most commonly asked questions. Also you can provide tips on a daily basis. Put together a calendar and you can intersperse that with videos versus inspirational posts versus blog posts. We do Transformation Tuesdays and Weigh-in Wednesdays. So we do a lot of those different things. You can tie that into your schedule as well. Just make sure you’re consistent. You might just post a couple times a week. That helps you increase your ubiquity footprint. The ubiquity footprint is you out there in a variety of ways. You can create one video, post it on Facebook, transcribe it onto a blog, put it on YouTube, or do a miniseries. There are tons of opportunities to take what it is that you’re recording and use it in multiple ways. So you are out there in a bigger way and people can find you through organic searches. They trust organic searches more than paid advertising most of the time. You can also utilize your patients for testimonials. Just make sure you have their release form on file. Themes tend to work well. You just want to get yourself out there in a bigger way to help people get to know you, trust you, and want to use you for your services. It’s kind of like what I do here. I share tips for what consulting clients ask me about all the time.
Then, at the end, you do want have some sort of call to action. Sometimes you can just say, “Contact our office.” It’s important in case they have questions. You want to be primarily educational. Encourage them to reach out to you.
I’m Karol Clark: email@example.com
I would love for you to reach out to me if you need some assistance with getting yourself going in terms of having your Facebook posts out there, or if you just want help adding medical weight loss to your practice. If you need help looking at your overall systems, increasing your revenue, or any of those sorts of things, I’d be happy to help. I’d love to have a chat with you about your needs and see if there’s any way I can help. Until we talk next, I wish you nothing but the best. Take care.